Wednesday, April 30, 2003

Viral Russian Roulette, anyone?

In what is either a publicity stunt or a move by Toronto business organizations to pump up a tourist economy lagging due to fear of SARS, JetsGo is offering free roundtrip tickets to Toronto, coming from Montreal, Ottawa, and New York.

¡§All the media attention on SARS and the World Health Organization¡¦s Toronto travel advisory has had a direct negative economic impact on the city,¡¨ said Michel Leblanc, president of Jetsgo. ¡§It¡¦s important that the tourism industry pulls together to rebuild traffic to Toronto as quickly as possible. These ¡§Let¡¦s Go to Toronto¡¨ weekends will deliver 3,000 tourists to the city over the next three weeks. We¡¦ll review the initiative with our partners at that time.¡¨

Brilliant, more disease vectors. In unrelated news, a professor at my university who has recently returned from a conference in Toronto has been placed into isolation for ten days after she began coughing and showing other symptoms of SARS. This isolation, unfortunately, came only after she had already been back for a week and giving many lectures.

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